Blog

Practical technical SEO for engineers and growth teams.

  1. Ht HTTP Security Headers Every Site Needs Security headers protect your users and your search reputation. Here are the ones that matter and what they do.
  2. Sd Structured Data for SEO: What Actually Matters Schema markup does not directly boost rankings, but it changes how your pages appear in search results — and that changes clicks.
  3. Rc Redirect Chains and How They Hurt SEO Every redirect in a chain loses a little link equity and adds latency. Here is how to find and fix them.
  4. Cu Canonical URLs: Preventing Duplicate Content Canonical tags tell search engines which version of a page is the real one. Get them wrong and you split your own authority.
  5. Cw Core Web Vitals: What Engineers Need to Know Core Web Vitals are the only page-experience metrics Google has confirmed as ranking signals. Here is what they measure and how to fix them.
  6. Xs XML Sitemaps: The Complete Guide An XML sitemap tells search engines exactly which pages exist on your site. Here is how to build one that works.
  7. Sa Why Your Site Audit Tool Is Lying to You Most site audit tools score your site on metrics that do not affect rankings. Here is what to look at instead.
  8. Rr How to Read a robots.txt File robots.txt controls what search engines can and cannot crawl. Here is how to read one without guessing.
  9. In Internal Linking: The SEO Signal You Control Internal links are the one ranking signal entirely under your control. Here is how to use them.
  10. Ts What Is Technical SEO and Why It Matters Technical SEO is the foundation that makes everything else in search work. Without it, great content stays invisible.